IN BRIEF
Net Family Gain is a Pro Insights metric that measures growth or decline at the family level over a selected time period. It compares the number of new families who join your program to the number of families who have fully exited, helping you evaluate enrollment trends and overall business health.
Overview
Net Family Gain tracks changes in your customer base by counting families rather than individual students. This provides a higher-level view of growth and retention, focusing on whether entire families are joining or leaving your program within a specific date range.
This metric functions similarly to Net Student Gain, but instead of measuring individual student enrollment changes, it evaluates activity at the family level. This distinction is useful for understanding long-term engagement and household retention trends.
Deleting source data will affect the accuracy of results.
How Net Family Gain is Calculated
- New Families: These are families who enrolled at least one student for the first time during the selected date range.
- Exited Families: These are families who no longer have any actively enrolled students and have been inactive for 90+ days. A family must have no enrolled students at all for 90+ days after they stopped attending to be considered exited.
- Net Gain: This is the difference between new and exited families.
Formula
Using these numbers, Pro Insights uses the following formula to calculate Net Family Gain (expressed as a positive or negative amount):
New Families – Exited Families = [+/-] Net Family Gain
Example
During a quarter:
- 20 new families enrolled students for the first time
- 10 families became inactive, but
- Only 6 have had no active students for 90+ days
Then:
Net Family Gain = +14 (i.e., 20 – 6 = 14)
This metric provides a high-level view of family engagement and retention over time, helping you track overall business health.
Troubleshooting & FAQs
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Why does the number of inactive families not always match the number of exited families?
- A family is only considered exited after having no enrolled students for at least 90 consecutive days. Families who are inactive for a shorter period or who still have at least one enrolled student are not counted as exited.
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Can Net Family Gain be negative?
- Yes. If more families exit than enroll during the selected date range, the Net Family Gain value will be negative.
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Does deleting enrollment or family data affect Net Family Gain?
- Yes. Deleting source data can affect the accuracy of Net Family Gain results and may change historical analytics.
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How is Net Family Gain different from Net Student Gain?
- Net Student Gain measures enrollment changes at the individual student level, while Net Family Gain evaluates changes at the family level.
Related Articles
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