IN THIS ARTICLE:
Learn the different options to unsubscribe/opt-out families from receiving Email Blasts.
- Why allow customers to unsubscribe/opt-out of receiving Email Blasts?
- Unsubscribe/opt-out of Email Blasts using the "Unsubscribe" link
- Reversing Opt-In/Opt-Out Status in the Customer Portal
- Reversing Opt-In/Opt-Out Status in the Office Portal
Why allow customers to unsubscribe/opt-out of receiving Email Blasts?
By law, customers must have the option to opt out of marketing emails sent by a business. For this reason, an unsubscribe option is automatically included in each email sent from the Email Blast feature on the Family and Student pages. This will not affect the family receiving statements or enrollment emails.
Unsubscribe/opt-out of Email Blasts using the "Unsubscribe" link
In every email you send out from the email blast wizard, a link as shown below will be at the bottom of the email.
When a recipient clicks the unsubscribe link, they are redirected to your Customer Portal where they will need to follow additional steps to complete unsubscribing.
To unsubscribe, the customer must select the email address they are wanting to unsubscribe, then choose "Please Unsubscribe Me For Now."
After successfully unsubscribing, the customer will receive a confirmation message.
Reversing Opt-In/Opt-Out Status in the Customer Portal
Families who have opted out of Email Blasts can opt back in from the "My Account" page in Customer Portal.
Reversing Opt-In/Opt-Out Status in the Office Portal
If given permission to do so, staff members can also change a guardian's opt-in/opt-out status by editing their email details. After launching the family details, you will see a check box to the right of the email address field for each guardian called "Subscribe to Email Blast."
After changing the status, be sure to SAVE your changes.